Jude is a Marketing Consultant with over 25 years of experience working with companies across a wide range of industry sectors, including professional services firms, venture capital companies, HR consultancies and financial services organisations.
She provides strategic marketing, business planning, business development and client development solutions, working with ambitious leaders, leadership teams and companies to plan and deliver business change and growth. She quickly becomes a trusted partner and sounding board to these businesses, providing strategic thinking, a fresh perspective and a safe pair of hands to deliver what they need and achieve business growth.
Jude has the experience and expertise to deliver on all aspects of business planning, marketing, brand and reputation development, client engagement and business development requirements, to enable companies to reach the right audiences, with the right products and services, in the right way. She partners with clients either for specific projects or as an external consultant, interim director or as an outsourced marketing resource.
Developing a deep understanding of client needs, priorities and preferences is essential for protecting and building a sustainable brand and business. Jude’s approach to working with clients often incorporates client listening interviews to ensure sound marketing solutions based on client needs and market insight.
Jude’s corporate career included Senior Marketing and Business Development roles with PwC, Ernst & Young, Grant Thornton, BDO, 3i Plc and MBNA Bank. Since establishing her own marketing consultancy she has worked with other professional services and consultancy businesses such as Brabners LLP, Dorsey & Whitney LLP, SMRS and Liverpool ONE.
Business plan development and facilitation for business leaders, stakeholders and teams, to ensure a clear business vision, growth strategy, functional plans aligned to overarching business goals and a plan of activities to get you there.
Strategic marketing planning and advice. Developing a distinct brand identity and proposition, market positioning, key messaging and new service development. Building brand awareness and profile through PR, brand and reputation management. Marketing communications and campaign planning and delivery, including digital, web and social media marketing and campaigns, LinkedIn training and also thought leadership campaigns, content and insight pieces. Enhancing marketing team performance through talent recruitment, engagement and development to enhance the effectiveness of internal marketing and business development teams and resources.
Client listening interviews and market analysis to generate customer and market insight and identify opportunities for improved performance and growth. Key client account planning and facilitation and coaching of key account teams. Client relationship management and engagement programmes to enhance long term value and enhance the client experience and customer journey.
Marketing Sales Enablement, Customer acquisition programmes, new business development campaigns and customer cross selling programmes, alongside business development training and tools, to win and retain profitable customers. Impartial client listening programmes for tenders won or lost to generate valuable insights and improve future tender outcomes.
Developing a personal brand proposition, purpose and values, key messages and ‘your story’. Personal brand profile, campaigns, communications and social media planning to raise your visibility. Creating thought leadership articles, blogs and expert commentary for key industry media and to build social media presence.
This article will explore the client listening process. What is ‘Client Listening’? What are the business benefits of embracing a programme of client listening?
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