Case Study

Education

Channel Assessment

The Organisation

A leading UK independent girls school 

Critical Business Issue

The school asked Axentia Group to carry out a thorough media audit to assess how well their advertising channels were performing and to make recommendations regarding whether the available budget was being allocated correctly to achieve maximum ROI between print and digital platforms.

The Approach

We thoroughly audited all channels the school was utilising, such as print, online, outdoor, and digital, to determine how they were performing. We also conducted reviews of the admissions user journey from prospective parents to lead conversion and analysed the current branding and creative approach. 

An extensive and detailed report was presented with a comprehensive analysis of the media channels to continue, reduce, or drop, along with recommendations on where to save or redirect resources. We also proposed new channels and strategies to try out, both presently and in the future, to ensure the continuous growth of the school’s admissions.

Business Results

  • The report we provided to the school's marketing team was met with enthusiasm, as it validated that a significant portion of their current strategy was effective.
  • We supported the team with embedding valuable recommendations to optimise their current media relationships and introduced new channels and media partners for them to explore.
  • The team was confidently able to present the findings to the School Governors to demonstrate ROI from the marketing budget.

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Connect With Us

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Links

Find Us

  • The Innovation Centre, Keckwick Lane, Daresbury, Cheshire, WA4 4FS

Subscribe To Our Newsletter

Subscribe to receive latest news and insights.

Axentia Group

© Copyright 2024 Axentia Group

Design by Grinning Graphics