Fan Engagement / Sports Marketing / Sports Science Software support / Brand development / Sport and leisure strategy / Physical activity and sports development and facilities management
The sports industry faces complex challenges, and many organisations recognise the need for fundamental changes to set themselves up for long-term success. From adopting emerging technologies, engagement optimisation, digital transformation and issues of diversity, equity, and inclusion, Axentia has the experience to help.
Our collective experience in marketing, data analysis, digital transformation, sales and sports strategy provide bespoke solutions to harness the power of sport and leisure
By focusing on individual business goals and aspirations, Our bold, world-class strategies yield a step change in revenue through partnerships, sponsorship development, fan engagement, and strategic review, allowing sports organisations to reach their full growth potential.
Fan engagement in sports is about the emotional connection created between the team and the fans. Our multi-channel marketing campaigns influence fan behaviour and have grown engagement and sales for large sports organisations through developing winning commercial strategies to capitalise on market opportunities. Our experience in the sporting sector allows us to advise and guide our clients on projects ranging from, short-term specific challenges which need to be addressed to major, long-term projects and campaign consultancy.
We develop loyalty models that engage and retain paying fans and deliver volume data for non-direct revenue opportunities across the organisation.
And by creating innovative strategies, engaging content and clear value exchange, we have helped to deliver record ticketing and subscription sales.
Our events have brought together passionate fans in their thousands and driven unprecedented social engagement.