Chief Marketing Officer of Axentia Group and lead for client Marketing Strategy, Julie has over 30 years of experience at a senior level within Marketing roles in sectors including financial services, sports and retail, including director-level roles at HBOS plc and Liverpool FC.
Julie has a sustained record of directing and delivering marketing strategies to ensure consistent business growth in highly competitive markets through a range of techniques such as Marketing Sales Enablement and Demand Generation. She is commercially astute, innovative and focused, with extensive experience in customer engagement, brand development and digital advertising in B2C and B2B environments.
Focussed on delivering results through effective marketing practices and collaboration, underpinned by data and technology, Julie utilises entrepreneurial flair, a pragmatic approach and business acumen to create significant ROI and sustainable business growth.
Responsible for inception and development of sales and marketing strategy to launch and drive engagement utilising an innovative SaaS solution. Focus on tech-led solutions and the creation of long-term strategies to drive global awareness. Responsible for driving product and platform development through the management of virtual and remote teams aligned by a single strategy. Built team of focussed and motivated senior marketing professionals to deliver demand gen, growth, and product marketing whilst providing best-in-class relationship management, acquisition and subscriber retention through strong membership solutions.
Responsible for delivering global fan loyalty brand and product proposition through audience profiling and segmentation. Creation and build of fan engagement strategy via funnel of engagement from anonymous to know and engaged transactional base. Global fan acquisition, retention and journey planning, product strategies, pricing and campaign strategies through to international fan events.
Leading the strategic development of an enhanced digital and physical engagement mechanism to underpin the digital transformation programme and drive maximum direct/indirect revenue from the customer base.
Development of membership brand to drive B2B engagement and consideration through consistent messaging. Built an internal working group to identify key product ranges and ensure improved communication
Experience of driving strategic development and embedding of brands across sports organisations in football, rugby and action sports.
This article explores marketing and sales enablement and how businesses can manage closer alignment between these two departments to improve business performance.
This article explores some of the benefits to sports organisations of developing their own sports club loyalty schemes, from learning more about fans by collecting behavioural data to generating more revenue.
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